About

Amos Goh is an industrial designer based between Seoul and Singapore. His practice rests on the conviction that design should endure, physically, emotionally, and environmentally, and that well-considered objects quietly shape how people live.

He is a co-founder of Bulbul®, a lifestyle brand built around mindful consumption and quiet refinement. His approach is shaped by a Master of Science in Advanced Product Design from Cardiff School of Art and Design, where the curriculum centred on environmental sustainability and the complete product life cycle.

Over more than fifteen years, Amos has led the creative direction of manufactured product lines and brands, shaping collections sold across the globe. The work favours precision, longevity, and honest materials, a deliberate counterpoint to transient design trends.

Today, through Bulbul® and other studio work, he directs product vision, quality, and manufacturing, working hands-on across design, strategy, and the day-to-day problems of bringing an object to life.